Who wrote this — and why you should still trust it. This guide is published by ProAxis Tax & Accounting Services, a licensed CPA firm in Bergen County that serves dental and medical practices. Yes, we include ourselves. The deal: every firm below is real, independently established, and described only with facts from its own public materials. We tell you who each firm is best for — including when that is not us. No firm paid to be listed.
New Jersey has plenty of CPAs. It has very few who actually know dentistry. The difference shows up in three places: how insurance revenue is reconciled, whether each provider’s profitability is visible, and whether your associate arrangements survive a state audit.
This guide compares six NJ firms that publicly specialize in dental practices. Each gets an honest “best for” lane. Pick by your practice’s stage, not by whoever mailed you a postcard.
How we chose
- Real dental specialty. A dedicated dental page or team with dental-specific services — not a generic “we serve healthcare” line.
- Service fit by practice stage. Startup, growth, multi-doctor, or transition — different firms fit different stages.
- Verifiable claims. Everything below comes from each firm’s own website, checked July 3, 2026.
- New Jersey presence. Every firm here serves NJ practices.
Quick comparison
| Firm | Location | Best for |
|---|---|---|
| ProAxis Tax & Accounting | Bergen County (100% virtual) | Growing practices wanting bookkeeping + tax + planning in one monthly relationship |
| LLI Advisory Group | Cranford | Practice purchases, sales, startups, and transitions — dental-only firm |
| Botwinick & Company | Rochelle Park | Large, established multi-doctor practices; assurance needs |
| Belbol & Associates | Oradell | Bergen County practices wanting a small local firm with QuickBooks support |
| Urbach & Avraham | Edison | Central NJ practices wanting benchmarking and practice-management consulting |
| SRG Advisors | Hackensack | Dentists who own their building or hold real estate |
1. ProAxis Tax & Accounting Services — best for growing practices that want one integrated firm
Our firm. See the disclosure at the top — judge us by the criteria.
ProAxis is a licensed CPA firm (New Jersey + New York) that runs dental practice finances as one monthly system: bookkeeping with EOB/ERA reconciliation, per-provider P&L for multi-doctor practices, payroll, and proactive quarterly tax planning. The firm is 100% virtual and publishes its bookkeeping pricing ranges openly.
Two NJ-specific strengths matter here. First, associate classification: New Jersey’s ABC test makes most 1099 dental associates W-2 employees, and we help practices convert before NJDOL’s October 2026 enforcement rules. Second, owner compensation: we document S-corp reasonable salary for dentists so the payroll-tax savings hold up under review.
Choose ProAxis if: your practice is growing, you want monthly visibility instead of a year-end surprise, and you value virtual convenience. Look elsewhere if: you are buying or selling a practice and need a valuation specialist (see LLI), or you need audited financials (see Botwinick).
2. LLI Advisory Group — best for practice transitions, startups, and specialty practices
LLI Advisory Group in Cranford has worked exclusively with dentists since 2004 — general dentists plus pediatric, orthodontic, prosthodontic, oral surgery, endodontic, and periodontic practices. Publicly emphasized services include practice advisory, valuations, transitions, and startup navigation, serving dentists nationwide.
Choose LLI if: you are buying, selling, starting, or valuing a practice — that is their core lane, and they only do dental.
3. Botwinick & Company, LLC — best for large, established multi-doctor practices
Botwinick & Company in Rochelle Park (serving Bergen County since 1968) runs a dedicated dental practice team with decades of dental-industry experience, alongside full audit, review, and assurance capabilities. One of the county’s largest independent firms.
Choose Botwinick if: you run a large or multi-location practice, or need assurance work a small firm can’t provide.
4. Belbol & Associates — best for Bergen County practices wanting a small local firm
Belbol & Associates in Oradell publishes a dedicated dental practice accounting service line — accounting, bookkeeping, tax, QuickBooks support, and financial planning — serving dental alongside other small-business industries.
Choose Belbol if: you want a small Bergen-local firm and prefer in-person meetings close to your practice.
5. Urbach & Avraham, CPAs — best for Central NJ practices wanting benchmarking help
Urbach & Avraham in Edison serves dentists, orthodontists, and oral-health professionals with accounting, tax, practice-management consulting, and benchmarking analysis — comparing your numbers against practice norms.
Choose Urbach & Avraham if: you are in Middlesex/Central NJ and want practice-management metrics alongside the books.
6. SRG Advisors, LLC — best for dentists who own their real estate
SRG Advisors in Hackensack publishes both a dental accounting service line and a deep real-estate practice (financial statements, 1031 exchanges). That combination fits dentists who own their building or invest in property.
Choose SRG if: your practice and your real estate need the same accountant.
How to actually decide
Ask every candidate three dental-specific questions. How do you reconcile insurance EOBs against deposits? Can I see profitability per provider? How do you handle NJ associate classification under the ABC test? The generic-firm answers fall apart fast.
Watch for two red flags. A firm that quotes a fee before seeing your practice’s chart of accounts is guessing. And a firm that only talks to you in March has no plan for your taxes — dental tax planning happens in the fall, before equipment purchases and year-end bonuses lock in. Timing beats cleverness in practice taxation. One more filter: ask who does the monthly work. In many firms the partner sells and a rotating junior does the books. You want a named person who learns your practice.
For the broader vetting framework, see How to Choose a CPA in Bergen County NJ: 7 Questions and our county-wide comparison of the best CPA firms in Bergen County. For what dental-specific bookkeeping includes month to month, see Bookkeeping for Medical & Dental Practices.
Frequently asked questions
Who is the best dental CPA in New Jersey?
It depends on your practice’s stage and needs. For growing practices that want monthly bookkeeping, per-provider P&L, and year-round tax planning in one firm, ProAxis Tax & Accounting Services (Bergen County, 100% virtual) is a strong fit. For practice purchases, sales, and transitions, LLI Advisory Group in Cranford works exclusively with dentists. For large multi-doctor practices needing audit or assurance depth, Botwinick & Company in Rochelle Park has a dedicated dental team. Match the specialty to your situation. Disclosure: this guide is published by ProAxis, with comparison criteria stated openly on the page.
How much does a dental CPA cost in NJ?
Most NJ dental practices pay for two things: monthly accounting and annual tax work. Monthly bookkeeping for a practice typically falls in the $700–$1,400 range for practices between $500K and $2M in collections, and $1,200–$2,500 for larger practices — scoped by transaction volume and complexity. Business tax returns typically run $800–$3,000+. These are typical published ranges, not an offer; final fees are scoped during an engagement.
What makes dental practice accounting different from regular bookkeeping?
Three things. First, revenue: insurance EOB/ERA payments must be reconciled against deposits, and PPO write-offs tracked, or collections look wrong. Second, per-provider profitability: multi-doctor practices need production and cost tracked by provider, not just one practice-wide P&L. Third, compliance: New Jersey’s ABC test makes most 1099 dental associates W-2 employees, and S-corp owner-dentists need documented reasonable compensation. A generalist bookkeeper typically misses all three.
Are 1099 dental associates legal in New Jersey?
Usually not. Under New Jersey’s ABC test, most dental associates fail prong B — they perform the practice’s core service at the practice’s location — which makes them W-2 employees regardless of what the contract says. NJDOL enforcement rules become operative October 1, 2026. Misclassification exposes the practice to back payroll taxes and penalties. See our full guide on 1099 vs W-2 dental associates for the conversion steps.
This guide is general information, not tax, legal, or investment advice, and does not create a CPA-client relationship. All third-party firm information comes from public sources — each firm’s own website — as of July 3, 2026, and may change. We are not affiliated with, and received no compensation from, any firm listed. All trademarks and firm names belong to their owners. Verify any firm’s license at CPAverify.org or through the New Jersey Division of Consumer Affairs.